Competitive Intelligence and Alfred E Newman

Back in the 1970's, I was a big fan of Mad Magazine. What eight year old American boy wasn't? I was a particular fan of Spy vs. Spy. After Don Martin's fabulous illustrations, Spy vs. Spy was my favorite diversion as a young lad in the midwest. I suppose those early stories may have influenced my interest in Competitive Intelligence consulting. The Quaker Oats Company was where I cut my teeth in understanding the competitive intelligence process.

What is Competitive Intelligence?
Simply put, CI is the ethical gathering, analyzing and processing of information about your competitor's product research and development, customer and competitor profiles and market information. In return, your organization will be equipped to make better strategic decisions. stöogez is equipped to evaluate your web site's potential when competing in the digital world. As an added benefit, stöogez can also provide qualitative and quantitative market research for conventional market research when analog* methods are required. Visit our ethnographic market research pages to better understand our approach to qualitative research. If you need to better understand your competitors and what they're up to, our 20 years of experience can help.