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Baby Boomer Research by people path, LLC
The term "retiree" no longer describes the life stage when people leave their full time jobs and enter a more mature phase in their lives; baby boomers are changing the face of what retirement looks like and the days of not working ever
again are over (by both necessity and choice). Retirement now is a dynamic place
with complex schedules, involved volunteer activities, and even second careers.
The Matures of today have a whole new set of needs and desires that are
currently not being met. stöogez has partnered with people path to help you understand and meet those
business and individual needs through solid ethnographic research and coaching.
people path, LLC uses ethnography and qualitative research methods to develop a deep knowledge of baby boomers and retirement to increase your understanding of this dynamic and powerful population. Their expertise can answer your questions and solve your pain points when it comes to serving the largest demographic in the world.
We go out and talk to people where they live, work, hang out, vacation, and sleep. We do whatever matures do to give you the answers you need. Sometimes this can take weeks, sometimes months. The research techniques used will be dictated by your budget, time line, and the depth of your questions.
Christina Bolas, president of people path, knows her stuff. She has studied boomers, retirement, and aging for almost
10 years. She has developed proprietary research techniques that work especially well
when researching this special population. These methods allow her to get a more complete
understanding of what aging populations do within the context of their surroundings, and
why they do it.
Please visit people path's website for more information,
people pathh, LLC
